Announcements
PeopleForBikes Coalition Board of Directors Meets to Discuss Trade and Tariff Developments and Welcome New Members
The PeopleForBikes Coalition Board of Directors, composed of the bicycle industry's top leaders, met in Boulder, Colorado, for their semi-annual gathering from May 12–13.
As trade and tariff challenges continue to disrupt the U.S.
The Board of Directors of DT Swiss Group AG and the Managing Director of Trickstuff GmbH have decided, for economic and strategic reasons, to relocate the registered office of Trickstuff GmbH from Pfaffenweiler to Oelde as of July 1, 2025. The establishment in Pfaffenweiler will be closed as of June 30, 2025.

Eindhoven, 14 May 2025, Gravaa, developer of the innovative Gravaa adaptable tire pressure system for cycling, has adopted a co-CEO structure to strengthen its leadership during a crucial growth phase.
MILWAUKEE - The Wisconsin Bike Fed proudly announces Wisconsin Bike Week June 1-8, 2025.
Nederland, Colorado — After a brief detour, Tin Shed Sports is coming home.
Montreal, Qc, Canada – Krono Nutrition, a Canadian brand known for its clean and effective approach to sports nutrition, is officially launching in the United States.
Kalamazoo, MICH. – Open Roads Bike Program will relocate to a larger location in Kalamazoo’s Edison Neighborhood this summer. Located at 914 E. Vine Street and the former site of KalBlue, the new location is an ideal space for the non-profit organization to expand its services, programs, and bike co-op.
Hold onto your handlebars, BMX enthusiasts! Dirty Knobs Productions is thrilled to announce the dates for Dirtyfest 3, the world’s largest Vintage BMX family reunion.
Washington, DC – Today, the REI Union issued a statement after REI announced that all of its unopposed, corporate-backed candidates to serve on its Board of Directors had been soundly rejected by REI members.

Girona, Spain—May 7, 2025— Apidura, the independent brand driving innovation in ultra-distance cycling and bikepacking gear, has appointed Athletic Affair as its global PR agency.
Berlin, 7 May 2025 | The ZIV – German Bicycle Industry is expanding its market data offerings and initiating development of a comprehensive market data service for the entire German bicycle industry.
Irvine, CA – The National Bicycle Dealers Association (NBDA) is proud to announce the release of the 2025 NBDA Service Survey Report, a comprehensive study providing powerful, actionable insights into the service departments of Speciality Bicycle Retailers

BOULDER, CO, UNITED STATES, May 6, 2025 -- Dave Zabriskie, renowned former World Tour professional cyclist, Olympian, and the first American to win stages in all three Grand Tours—the Tour de France, Vuelta a España, and Giro d'Italia—announced today the launch of Cognitive Protocol, a groundbreaking initiative focu

San Francisco, CA – May 5, 2025 – The New Wheel Electric Bike Shops in San Francisco, Marin, and Oakland proudly announce the transition to BikeInsure as our Official Electric Bike Insurance provider. This collaboration brings essential and affordable opt-in electric bike insurance for our e-bike customers.
The founders of Kona Bicycles — Dan Gerhard & Jake Heilbron — are excited to announce that Charles Russell will be joining the senior management team managing sales & marketing, effective May 5th, 2025.
EL PASO, Texas--(BUSINESS WIRE)-- Helen of Troy Limited (NASDAQ: HELE), designer, developer, and worldwide marketer of branded consumer home, outdoor, beauty, and wellness products, today announced a change to its leadership.
Perris, Calif. – Partnering with a legendary California band, which adopted its now-iconic name in 1965 and began a "long strange trip" as pioneers of the counterculture movement and the jam-band genre, Retrospec, a digitally native leader in recreational bicycles and outdoor equipment, today announced a licensed c